Serena Whitehaven is a luxury brand of women footwear,”made in Spain”and timeless, feminale and highly sophisticated. The best skins and materials are chosen for their manufacture by craftsmen of Elda, Alicante.
The Brand offers a custom service “made-to‐order”, witch allows you to choose between diferent footwear bases and diferent finishes, with top quality materials such as noble skins, exotic materials or Swarovski crystals. There is also the possibility of choosing between diferent ornaments, and you can even engrave the initials in the sole.
Serena Whitehaven has a family character and is directed by Ignacio Pancorbo and Belén Ortiz. Its name honors to Blanca Serena, a very important figure in the family, born in 1922, with a taste for fashion so great that she even left in legacy a big collection of vintage shoes of the best firms.
The versatility of its collections is due to its hard work to become a complete shoemaker, by offering from the most exquisite sandal, worthy of the red carpet, to military style boots.
The woman represented is understood as a “modern Queen” strong, feminine and with a taste for fashion, as the national and internacional celebrities.